Dogfooding Bank Software
Dogfooding is the practice of using your own products. The term comes from marketing slang - “will the dog eat the dog food?” - shorthand for the idea that the product may be amazing, but ultimately, it only matters if the consumer likes it.
Dogfooding was made famous at Microsoft, but has spread well beyond Redmond, Washington. Lots of companies dogfood their products now. Some choose more palatable imagery. For example, Siebel Systems calls it “sipping your own champagne”.
Whatever you call it, the thought is right. Otherwise, the annoying nuisances in the product never completely go away. Read more »
Comments(2)








